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Marketing,
engineered
as a system

9 years in B2B, e-commerce, and premium retail. I build marketing that keeps working without manual oversight - from strategy to automation.

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Andrey Ilkaev

From task chaos -
to a system that runs itself

Results in numbers, no fluff

~₽1bn
Annual revenue of an e-commerce division under my management
Cosmetics e-commerce. +44% growth in a year - from ₽700M to ₽1bn.
x4
Cut cost per lead in an international architecture & design niche
From $550 to $130 per lead. Markets: MENA, Europe, CIS, USA.
$150K
Maximum ad budget under management
Media spend only - excluding production and team costs.
546%
Marketing ROMI built from scratch
Premium interiors. UAE, Poland, Kazakhstan - department and funnel built from zero.

AI and live production

AI · campaign visual
Production · photoshoot
AI · product graphics
Production · video
AI · social media
Production · product shots
AI · concepts
Production · brand shoot
AI · retouch & upscale
Production · interiors

How I work

01

Audit

I find where money is leaking right now: funnel, channels, unit economics, manual processes.

02

System

Strategy, positioning, and channel structure - what to do, in what order, and why.

03

Automation

Removing manual routine: AI agents, integrations, automatic reporting.

04

Scale

The system runs - I manage the numbers: CAC, LTV, ROMI, not gut feeling.

Marketing keeps working while I sleep

Source parsing, AI classification, automatic delivery to the right channel - no manual intervention at any step.

Ask about automation
01Automated data collection from external sources with AI filtering
02AI agent for qualifying inbound inquiries
03Competitor ad monitoring
04Dashboards with end-to-end analytics: from CRM to a finished report
05Custom integrations: webhooks, APIs, cross-service workflows

What I do myself vs. through a team

I do myself

  • Strategy & positioning
  • Analytics & reporting
  • Automation & AI agents
  • Funnel management

Delegated to contractors

  • Design & brand identity
  • Photo & video production
  • Performance media buying

Let's talk?

One-off sessions and marketing audits for founders, CMOs, and teams. The output is a concrete plan - not general advice.

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