Marketing,
built as a
system
9 years across B2B, e-commerce and premium brands. I build marketing systems that keep running without manual babysitting - from strategy to automation.
9 years across B2B, e-commerce and premium brands. I build marketing systems that keep running without manual babysitting - from strategy to automation.
Nine years in marketing: B2B, e-commerce, premium interiors, jewelry, EdTech. I've worked across Russia, the UAE, Europe, the CIS and Kazakhstan - from three-person teams to full departments built from a blank page.
I started in performance and analytics and grew into running a division with close to a billion rubles in annual revenue. Along the way I learned something simple: marketing doesn't break where ideas run out - it breaks where everything depends on manual control. So today I build it as a system - strategy, honest numbers and automation that keeps working when no one is watching.
I write a blog with real teardowns, speak at conferences and webinars, and publish working workflows in the n8n community.
Live demo blocks right inside the article: KPIs with run-rate, a funnel, plan vs. actual by rep. Plus an honest take on when Excel is still enough.
4 real-world use cases, when you don't need an agent at all, the true cost, and three questions to ask before you start.
Four production scenarios - competitor monitoring, AI lead qualification, a news pipeline and automated reporting. With the architecture behind each.
I find where money leaks today: funnel, channels, unit economics, manual work. Also available on its own as a marketing audit.
Strategy, positioning and channel structure - what we do, in what order and why.
I remove the manual grind: AI agents, integrations and automated reporting.
Once the system runs, I manage by numbers - CAC, LTV, ROMI - not gut feel.
Scrape sources, classify with AI, deliver to the right channel automatically - with no manual step in between.
Marketing automation & AI agentsOpen to speaking: marketing systems, automation and AI in marketing. Real cases and real numbers - no rehashing of other people's guides.
Invite me to speakFunnel, channels, cost per lead, unit economics and manual processes - by the data. You get a prioritized plan, not a list of generic advice.
Scraping and AI classification, lead qualification, competitor monitoring, automated reporting and custom integrations on n8n.
How automation, AI agents and end-to-end analytics actually work under the hood - no rehashing of other people's guides.
A marketing audit or marketing automation - for founders, CMOs and teams. You leave with a concrete plan, not generic recommendations.
or go straight to a messenger